Have you noticed how celebrity culture is beginning to infiltrate fashion? Celebrity endorsements and the rise of Instagram advertising has led to a revival of British independent brands. Reality TV stars and music artists are heralding the streetwear style that is going to be huge this 2017, and more clothing brands means more clothing options. So if you’re looking to stand out from the crowd with a fresh new look, then independent brands are the way to go.
Over the past 10 years or so independent clothing brands have massively increased in popularity and become unfathomably successful, but why is this? Streetwear brands like BOY London and Hype are influenced by street culture, music, art and are the embodiment of modern society. High street fashion has become so diluted, to appeal to more people, that all style and individuality is lost amongst the way. Shopping independent means that you will have a wider variety of style and will stand out from the crowd.
Brands to look out for in 2017:
BOY London: This brand has had a cult underground following since its creation in 1976. Celebrities and every youth group that has ever mattered has adopted BOY London as their uniform of choice. The expressive and distinctive eagle logo makes the brand known for whoever sports it. It truly is the embodiment of underground rebellion and British style, so if you’re looking for an edgy brand to put you a cut above all of your friends, then have a look into this brand.
GFN Clothing: This brand was created in 2011 and has been sported by countless reality TV stars and musicians ever since. The iconic butterfly logo is renowned for its symbolic meaning of “taking a humble beginning and creating greatness”. Streetwear is going to be at the forefront of fashion and style this 2017, so if you’re looking to break out of the high street mould of identical joggers, hoodies and tees then check out GFN.
Folk: Minimalism has become one of the most popular and affluent styles over the passing years. It has entered our homes, and now it is entering our wardrobes. Folk clothing is a completely unique independent brand that is a step aside from streetwear into cool. The clothing range’s combination of muted tones and artistic patterns are perfect wardrobe fillers with loads of edge. This brand is one to watch out for the coming months of 2017.