A designer’s day can be incredibly long, typically lasting approximately 12 or 14 hours. Designer generally produce a minimum of 2 complete collections a year: one for the spring season and one for the fall season. Days are busiest around the development of a new collection. The designer shows up to work around 9 a.m. The early part of the day includes responding to work emails, setting up conferences with fashion purchasers, or capturing up on the day’s fashion news through publications and papers. Coming and sketching up with new designs might use up the majority of the designer’s day, however this is a necessary action in getting the collection off the ground.