Category Archives: Fashion & Business

Why You Should Shop Independent in 2017

Have you noticed how celebrity culture is beginning to infiltrate fashion? Celebrity endorsements and the rise of Instagram advertising has led to a revival of British independent brands. Reality TV stars and music artists are heralding the streetwear style that is going to be huge this 2017, and more clothing brands means more clothing options. So if you’re looking to stand out from the crowd with a fresh new look, then independent brands are the way to go.

Why are independent clothing brands different?

Over the past 10 years or so independent clothing brands have massively increased in popularity and become unfathomably successful, but why is this? Streetwear brands like BOY London and Hype are influenced by street culture, music, art and are the embodiment of modern society. High street fashion has become so diluted, to appeal to more people, that all style and individuality is lost amongst the way. Shopping independent means that you will have a wider variety of style and will stand out from the crowd.

Brands to look out for in 2017:

BOY London: This brand has had a cult underground following since its creation in 1976. Celebrities and every youth group that has ever mattered has adopted BOY London as their uniform of choice. The expressive and distinctive eagle logo makes the brand known for whoever sports it. It truly is the embodiment of underground rebellion and British style, so if you’re looking for an edgy brand to put you a cut above all of your friends, then have a look into this brand.

GFN Clothing: This brand was created in 2011 and has been sported by countless reality TV stars and musicians ever since. The iconic butterfly logo is renowned for its symbolic meaning of “taking a humble beginning and creating greatness”. Streetwear is going to be at the forefront of fashion and style this 2017, so if you’re looking to break out of the high street mould of identical joggers, hoodies and tees then check out GFN.

Folk: Minimalism has become one of the most popular and affluent styles over the passing years. It has entered our homes, and now it is entering our wardrobes. Folk clothing is a completely unique independent brand that is a step aside from streetwear into cool. The clothing range’s combination of muted tones and artistic patterns are perfect wardrobe fillers with loads of edge. This brand is one to watch out for the coming months of 2017.

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The Top 5 Menswear Spring/Summer 2017 Trends

Each year, there are numerous fashion weeks which take place around the world, and we all closely watch to see what is going to be in store for the coming season. The latest collections on show for the spring and summer seasons have seen a few surprising trends come to the forefront of the male fashion world. From a trip back through the era’s with 50’s inspired outfits, to the floral short-shorts, here are the best trends you need to know about right now.

Fifties Shirts

A top choice for this spring/summer are the baggy shirts and oversized polo’s. The main designers to showcase this trend were Louis Vuitton and Raf Simons, and they showed some truly outstanding pieces. If you really want to cling on to this trend and create a top 50’s outfit, then go for some darker tones and trousers for a great smart/casual look.

Bomber Jackets

They aren’t always considered a fashionable item of clothing, but it appears a number of designers are wanting to ensure that the bomber jacket is the mainstay for out spring/summer wardrobes. They look great with a variety of streetwear outfits, but think about teaming it with a pair of skinny joggers and running trainers for an on-trend outfit.

Short Shorts

For all of your trips to the beach, there are now a number of short shorts which can allow you to make a big fashion statement. These will probably be best for the summer months and you should try make sure that you go with bright colours and floral prints which will look great with a simple button down shirt. You’ll most definitely have to choose the right days to wear them, however, once you do, you’ll be glad that you’ve followed the trend.


Alexander Wang, Givenchy and Greg Lauren all chose to give a nod to the mechanic-like overalls at their fashion shows. The dark blues, black and denim pieces were all out in full force, and if you’re wanting to finish the outfit off go for simple white-tee and trainers to ensure the overalls get the most attention.

White Trousers

Usually an item of clothing most associated with Miami Vice, it looks like the white trouser trend is going to be a big one for the summer months. Perfect for an array of smart outfits, you can even choose to swap out the trousers for a pair of chinos for a more preppie look. Team it with a classic shirt & blazer and you’ll have a great summer outfit.

Once you explore different styles and trends you’ll see exactly how you’ll move from the bulky winter essentials to spring, summer styles. As we know trends always provide a quick turnaround, so it’s important to consistently move with it, especially for fashion lovers. Whether you’re going for a retro look, or you’re moving with the adventurous trends that are quickly moving around, it’s important to keep a keen eye on them.

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